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Tests, commissioned by ITV News, found that one of our fake MAC lipsticks contained dangerously high levels of lead. While these cheap imitations may look like the real deal, hidden inside are a cocktail of potentially damaging ingredients which can have dire health consequences. Would you be able to tell the difference? "It's all safe, we all use it," one seller told us.įraudsters - taking advantage of advancements in production techniques - have flooded the market with fakes which look remarkably similar to the legitimate products. Multiple stalls were selling counterfeit MAC, Kylie Jenner and Anastasia Beverly Hills - all advertised as genuine and safe - at an estimated 75% less than the retail price. Our changing shopping habits mean Maya’s friends can purchase fake goods with just a click of a button.Ī simple search for the latest high-end product on prominent online market sites throws up tens of thousands of counterfeit items.īut of course, traditional market sellers are also cashing in on the booming illegal industry.įollowing a tip-off, we went to one of Britain's most popular markets to see how easy it was to buy fake makeup. It makes it look like you have the real deal and have the same items as big people that you look up to."Ĭhristmas shoppers were being told that the products were genuine and safe. If you get a high-brand item, you just naturally want to show it off on Instagram. "I think social media, Instagram and different platforms are part of the reason. And when I've questioned them, they don't think much of it which is scary, because they don't particularly know the dangers. "Quite a few of my friends own pieces of fake makeup - especially the Kylie lip kits - knowing that it's fake.
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My skin went up in acne, my lips had partial chemical burns, and bear in mind the makeup was only on my face five minutes after filming."īut worryingly, Maya's experience has done little to deter her friends from taking similar risks. "After I used the makeup and took it off, my skin absolutely went mad - it did not react well at all. She decided to try applying a full-face of makeup using only knock-off goods - with terrifying results. Maya Gibson, a YouTube blogger with over 150,000 subscribers, was inundated by questions from her followers about the possible benefits of using fake cosmetics. Even if it could cause a reaction people are like, 'I've got this glow kit or that' - people just want to use it because it has got the name on it." "If you have something that's like Anastasia Beverly Hills or MAC - regardless if it's fake or not - then people are like 'I've got it'. "Our generation is vain and it's very much about the image," says PJ Lacey, a 17-year-old beauty student. Social media has played a pivotal part in that growth, with consumers increasingly turning to YouTube and Instagram stars for advice on what cosmetics they should be buying.
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The UK beauty industry has exploded sales topped £4 billion for the first time last year and the appetite for the latest in vogue, big-brand items is showing no sign of waning.
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Share and discuss our investigation on Facebook So how easy is it to buy these fakes? How dangerous are they? And why do some still take the gamble in the name of beauty? Meanwhile, the counterfeit industry is booming with sellers exploiting millennials' online shopping habits and their unprecedented demand for big-brand cosmetics. The toxic ingredients have left users with chemical burns, severe rashes and at risk of serious long-term health problems. Shoppers - increasingly fuelled by the desire to emulate their Instagram idols - are buying fake versions of the most popular makeup brands at a fraction of the price.īut while these knock-offs look almost identical to the real deal, they have a dirty secret: many contain lead, paint-stripper - and even faeces. By Natalia Jorquera and Jamie Roberton : ITV Newsīargain-hunters beware: the cheap designer makeup you are buying this Christmas could be toxic.